The problem is on the top management. I strongly suggest they conduct a strategic corporate development. Only they would do so if they talk less about making money out of their customers agonies and try out something kinda new term to them like CUSTOMER SERVICE.
We’ve all heard our fair share of Cebu Pacific horror stories. I’ve experienced my own too, from a faulty website to delayed flights. But they weren’t anything that I haven’t encountered at Delta, PAL, or even Singapore Airlines.
That was until the Great Cebu Pacific Christmapocalypse of 2014. While I’m still compiling a lengthy account of that experience (complete with photos + videos of stranded children, crying women, and censorship attempts by security), I couldn’t help but take a deeper look into the company and uncover some interesting facts why it’s such a shitty airline.
I’m no expert in the airline business, but I’d like to believe I know a thing or two about how companies work. In this case, I’m looking at Cebu Pacific with the following context in mind:
- The airline industry is a tough business. In the US, the average airfare each way is $178 and the…
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